According to the Royal Society for the Prevention of Accidents, 70 per cent of child car restraints are fitted incorrectly, putting a large number of young children at risk.
Jané manufactures all it car seats with these clever interactive barcodes, known as QR codes, to tackle this alarming problem.
Jané was the first brand in the UK nursery sector to embrace this innovative technology.
When scanned with a Smart Phone these codes, which are positioned on the side of the seat, reveal a video fitting guide along with extra information about the seat.
There is no doubt that many people find fitting a car seat daunting. These codes are a real step-change in educating the public about using car seats correctly and could save babies and young children’s lives.
Which? child car seat experts say that most parents struggle when it comes to fitting child car seats correctly. In their investigation into Child Car Seat Retailer Advice, they found staff in almost half the stores they visited didn't know how to install child car seats correctly.
So, offering people the chance to watch a fitting video on their smart phones, wherever they are, must be a positive step forward.